Behind-the-scenes content: 20 ideas that build trust

Twenty things worth filming

1. The product being made, start to finish, in one continuous shot
2. Quality control — what gets rejected, and why
3. Packing an order the way it actually happens
4. Where materials or ingredients come from
5. A supplier or maker you work with
6. The founder explaining a pricing decision honestly
7. What happens to a return when it arrives back
8. A prototype that failed, and what replaced it
9. The team testing a new product
10. A normal morning in the workshop or studio
11. How an order moves from website to doorstep
12. The machine or tool nobody outside the business has seen
13. Answering a difficult customer question on camera
14. A day with the person who makes the thing
15. The small detail you spend extra on that nobody notices
16. Sourcing trip or factory visit
17. How you decide which products to discontinue
18. Setting up for a launch or a market stall
19. The workspace at closing time
20. A mistake that cost you, and the change it caused

Making ordinary work interesting

1. 1

   Start at the interesting moment

   Not 'today we are packing orders' — start on hands, tape and a box already moving.

2. 2

   Show a decision, not just an action

   'This one goes back because the seam is 2mm off' is content. Someone silently packing a box is footage.

3. 3

   Let it be imperfect

   Behind-the-scenes content that is colour-graded and scripted stops being behind the scenes. Handheld and natural light is the point.

4. 4

   Add one number

   'We check every one of the 400 we make each week.' A specific figure turns a nice clip into proof.

Frequently asked questions