Guides and templates
The documents we actually use, given away.
Briefs, shot lists, calendars, budgets and specs. Everything here is the working version we use on client projects, not a lead-magnet summary.
Most content projects fail on paperwork, not on camerawork. A vague brief becomes a wasted shoot day, and a missing shot list becomes a reshoot.
What content production costs in India
Line-by-line budgets for video, photography, UGC and monthly retainers, with what actually drives each number.
Read the guidePricingWhat a product video costs in India
Real ranges by video type, the six factors that move a quote, and where brands overspend.
Read the guideTemplateThe video brief template we use
A one-page brief that prevents the three most expensive kinds of rework. Copy it as it is.
Read the guideTemplateShot list template for product shoots
The document that decides whether a shoot day produces 40 usable assets or 12.
Read the guideTemplateA content calendar that survives contact with reality
How to plan a month you can actually shoot, with the template and the planning rhythm.
Read the guideDecisionUGC vs brand video: which should you make first?
A straight comparison of cost, shelf life, where each performs, and how to split a budget.
Read the guideDecisionIn-house team vs production agency
The real cost of each at different content volumes, and the hybrid most brands end up with.
Read the guideReferenceAspect ratios and video specs cheat sheet
Every ratio, resolution, length and safe-zone you need, by platform and placement.
Read the guidePlaybookThe 8-week product launch content plan
Week by week, what to shoot and publish before, during and after a launch.
Read the guideWhere to start
You are budgeting
Start with what content production costs, then the product video cost breakdown.
Pricing guidesYou are planning a month
Use the content calendar method so the plan matches what you can shoot.
PlanningHave something worth filming?
Tell us what you are launching and we will come back with ideas, a plan and a quote within two working days.