Industry
Fashion content that reduces returns as well as driving sales.
Apparel has the highest return rate in Indian e-commerce, and most of it comes down to fit and colour surprises. We shoot so buyers know exactly what arrives.
Every return has a reason, and on apparel the reason is almost always that the photography over-promised on fit, colour or fabric weight.
What we shoot for apparel brands
On-model product frames
Front, back, side and detail on a consistent set, so a customer can compare across your whole range without guessing.
Movement video
A short clip of the model walking and turning. Fabric drape and stretch are impossible to judge from stills.
Measured fit notes
Model height and the size they wear, on screen. One line of text that removes a whole category of returns.
Fabric and construction macro
Weave, stitching, lining, hardware. The frames that justify price and set expectations for weight and texture.
Editorial lookbook
The campaign imagery for your home page, brand collaborations and press.
Ghost mannequin
Invisible-mannequin composites that show shape without a model — fast and affordable for large ranges.
Marketplace specifications
| Platform | Format | Required angles |
|---|---|---|
| Myntra | 3:4 portrait, 1080 × 1440px minimum | Front, back, detail, on-model |
| Ajio | 3:4 portrait, white or neutral set | Front, back, side, fabric detail |
| Amazon Fashion | 1:1 or 3:4, pure white main image | Main on white, plus lifestyle secondaries |
| Nykaa Fashion | 3:4 portrait | On-model plus flat lay |
| Own store | Consistent ratio across the grid | As many as you can shoot — more angles, fewer returns |
Keeping colour true
The most expensive mistake in apparel photography is a colour that shifts between the shoot and the customer's screen. We shoot with a colour checker in the first frame of every set-up, grade against it, and where a fabric is notoriously difficult — deep blacks, saturated reds, anything with sheen — we will flag it and recommend a physical sample check before the range goes live.
Frequently asked questions
Do you arrange models and styling?
Yes — casting, fittings, hair and makeup, and a stylist on set. You approve the model selects before the shoot day, and we keep the same models available for follow-up drops so your grid stays consistent.
How many garments can you shoot in a day?
Forty to sixty looks on a straightforward catalogue day with one model and a locked set-up. Editorial shooting drops to eight or twelve looks because each one needs its own styling and lighting.
What is ghost mannequin photography?
The garment is shot on a mannequin, then the mannequin is removed in post so the clothing appears to hold its own shape. It shows fit and structure without model costs, which makes it the standard choice for large basics ranges.
Can you match our previous shoots?
Yes. Send reference images and, if you have them, the original lighting notes. We will match set, lighting and grade so new drops sit alongside old ones without the grid looking patched together.
Have something worth filming?
Tell us what you are launching and we will come back with ideas, a plan and a quote within two working days.