Blog
Notes from the shoot floor.
What we have learned making video and photography for brands — hooks, formats, platform specs, and the mistakes that cost the most.
27 video hooks that actually stop the scroll
The first three seconds decide everything. Here are the patterns that work, why they work, and the four that quietly kill retention.
7 min readSocial40 Instagram Reels ideas for brands that sell things
Not a random list. Forty formats grouped by the job they do, so you can fill a calendar with intent rather than guesswork.
8 min readSocialWhy your Reels are not getting views
Nine causes, in the order worth checking. Most brands assume it is the algorithm; it is almost always the first three seconds.
7 min readPhotography12 product photography tips that lift conversion
Advice aimed at the sale, not the portfolio. What to shoot, in what order, and the frames most brands leave out.
7 min readPhotographyLighting basics for product photography
Four set-ups that cover most products, and the two principles that explain why they work.
6 min readE-commerceAmazon listing image requirements, explained
The technical rules, the reasons listings get suppressed, and what to put in each of the seven slots.
6 min readVideo craftHow to write a video script that does not sound like an advert
A structure that works for demos, ads and explainers — plus the editing pass that makes a script sound like a person.
6 min readStrategyHow to turn one shoot day into 30 posts
The planning habits and capture rules that decide whether a shoot day yields four assets or forty.
7 min readStrategyHow many videos does a brand actually need?
Numbers by stage and channel, and how to tell whether your problem is volume or quality.
6 min readE-commerceProduct video for Shopify stores: what to add and where
Which videos belong on which page, and how to add them without wrecking your load time.
6 min readAdvertisingWhat makes Meta ad creative work in 2026
Creative is the targeting now. How to build a pipeline that keeps producing winners instead of one good ad.
7 min readAdvertisingHow to brief a UGC creator so the footage is usable
The brief template, the technical minimums, and the usage terms to agree before anyone films.
6 min readSocialYouTube Shorts vs Instagram Reels: where should brands put the effort?
They look identical and behave differently. Where each one wins, and how to run both from one edit.
6 min readSocialThe best video length for every platform (and why)
Length is an outcome, not a target. Here is what actually performs, and how to decide.
5 min readVideo craftHow to shoot decent product video on a phone
What you can genuinely achieve with a phone, the settings that matter, and the point where it stops being enough.
7 min readStrategyContent marketing for D2C brands: what actually moves revenue
The three jobs content has to do for a D2C brand, in the order they matter, with the measurement that tells you which is working.
8 min readStrategyBehind-the-scenes content: 20 ideas that build trust
The cheapest content to make and among the most trusted. Twenty things worth filming, and three that are not.
5 min readHave something worth filming?
Tell us what you are launching and we will come back with ideas, a plan and a quote within two working days.