Ludhiana
Content production for Ludhiana's manufacturers and brands
Ludhiana makes things — hosiery, knitwear, bicycle parts, machine tools, auto components. The opportunity for most of these businesses is the same: they sell capability but show almost nothing of it.
A Ludhiana manufacturer moving from wholesale into D2C usually has one real gap, and it is not product. It is that the catalogue photography looks like wholesale photography.
Apparel and hosiery
Ludhiana's knitwear and hosiery cluster is now selling directly on Myntra, Ajio, Amazon and its own stores. Those platforms have specific image requirements, and the difference between a listing shot on a shop floor and one shot properly on-model shows up immediately in conversion and return rates.
- On-model catalogue photography, 40–60 looks in a day
- Ghost mannequin composites for large basics ranges
- Fabric and knit macro that shows weight and texture
- Movement video, because drape cannot be judged from a still
- Marketplace-spec exports for Myntra, Ajio and Amazon Fashion
See fashion and apparel for how we plan these shoots and e-commerce product photography for the platform specifications.
Engineering and manufacturing
For cycle parts, auto components, hand tools and machinery, the content that wins export and B2B enquiries is capability content: the machines, the tolerances, the testing, the volume. Most competitors have a PDF catalogue and nothing else.
Capability film
Five minutes of your plant, process and quality control for buyer meetings and trade fairs.
Component photography
Clean, consistent product images for catalogues, tenders and marketplace listings.
Process and QC video
The testing and inspection that answers a procurement team's real questions.
Trade fair assets
Loop videos for stand screens and image sets for printed material.
How a Ludhiana project runs
- 1
Brief and plan remotely
A call and a written brief. We recce your location over video or send someone ahead for larger shoots.
- 2
Crew travels to you
We bring the full kit. Travel is quoted transparently as a line item, never hidden in the day rate.
- 3
Concentrated shoot days
Travel shoots are planned to capture more per day, so you get a month of content in one visit.
- 4
Delivery and revisions
Everything after the shoot happens remotely — review links, comments on frame, two rounds included.
Frequently asked questions
Do you charge travel for Ludhiana?
A modest, transparent travel line — it is a two-hour drive from our base, so there is no accommodation or flight cost. For catalogue work you can avoid it entirely by shipping products to our studio.
Can you shoot a full season catalogue?
Yes. Large ranges are priced per SKU rather than per day, which works out considerably cheaper once you pass roughly twenty products, and we deliver in batches so you can start listing before the whole range is finished.
We export. Can you shoot for international buyers?
Yes, and the content is usually different — capability, compliance and consistency matter more than lifestyle imagery. We have produced trade-fair and buyer-presentation content in exactly that format.
Do you provide models in Ludhiana?
We cast from Chandigarh and Delhi and bring models with us, since that gives a wider and more consistent choice than casting locally. Model costs and travel are quoted separately and approved by you before the shoot.
Have something worth filming?
Tell us what you are launching and we will come back with ideas, a plan and a quote within two working days.